With over eight years in the Search Engine Marketing industry,
and 16 years of business management in multiple verticals – I try to bring a unique perspective to the world of online marketing.
Specifically, I believe in tying Internet Marketing to overall
business goals. This means bringing executive teams, IT,
Marketing,
Sales, and other departments together before ever building an online marketing campaign.
Why? Because the Internet offers immense business opportunity; but bad planning often causes companies to
fail in their initial online endeavors, creating years of
stalling and second-guessing before getting back on the
horse and doing things right.
By focusing on the goals of your business, we can create a clearer picture of what needs to occur online, and work to build a sophisticated campaign that penetrates the market, drives new leads, increases sales, and decreases support costs; thereby creating not just a new marketing channel – but rather, a successful online business channel.
My current focus is on teaching sophisticated online marketing and Internet Business Management through national presentations, and articles posted across the web and in several vertical magazines. You can find out more information about me, and the work I perform throughout this site. Thanks for visiting.