Archive for September 2010
Have you ever noticed that guy jamming out to his music with a banana suit on while twirling a sign? Turns out that craziness has a name, it’s street corner advertising, and some business’s say it works!!
Would this work as a new online marketing strategy? After all – offline (“traditional”) advertising is still a large source of website traffic for many businesses. Some business’s are saying that the street corner advertisers are actually driving extra traffic to their online and storefront business. Weird, I know, but haven’t we all noticed the sign holders before? I think I have noticed them before, but more often than not, I don’t pay attention to what the sign says…I’m usually laughing at the dancing or the silly suit the person is wearing.
The pros of street corner advertising would be that it is inexpensive, effective, and easy. (If your not the one in the suit!) Most people are drawn to motion, so if they see a big sign moving around on a busy street, it could get your business noticed. A good way to use street corner advertising would be to try it out for a big sale, promotion, or event.
The cons would be that maybe you stand outside (in a banana suit) all day and you don’t drive any extra traffic to your business. Maybe your sign is tacky and it actually deters people away from your business. Or you hire someone for that banana suit and they are having too much fun dancing and ruin your sign and your whole street corner advertising campaign!
The moral of the blog is…… go dig out that banana suit from your basement, or hire someone else if your like me and are too embarrassed to do it, and try it out! Weird forms of advertising are becoming more popular these days. And this is definitely one of them! What does it hurt to try? Except maybe your pride!
~Shelly Long
11
If you don’t have a Facebook or Twitter account for your business, here are 5 reasons why you should
Social Media Marketing is used as an additional form of customer support. What do we all want when we go into or use a business? Instant information, Customer service and support!
Why not be available for support/service at your customer’s fingertips? We lead a fast paced life, nobody has the time or patience to wait on hold listening to boring elevator music for customer service/support answers.
When updating Facebook and twitter you and your business will always be reminding your “followers” or “friends” not to forget about you. While browsing the Internet the other day my stomach growled at me and I realized that I was hungry. Not a minute later I got an update from Chipotle on Facebook. Hmmm, coincidence? Maybe. But alas, where did I end up? Chipotle. I always want to be on my customer’s mind, don’t you?
The best place to receive feedback instantly on a new product or idea? Social Media Networks!
The best form of (free) advertising is through customer recommendations. Why not make a (free) web page on a (free) social networking site where happy customers can suggest you to their friends? Hey, It’s free! Do we get the theme yet?
Who doesn’t have Internet access anymore? Get your business out there! It’s all about being everywhere, all the time!
~Shelly Long
From time to time, a business owner simply has to look at their own model and say… “okay, its time for a change”. We did this at ScottOrth.com recently and realized we’re growing faster and stronger than we thought. So, we’ve started inviting employees and partners to contribute to the ScottOrth.com blog in order to keep our readers informed of whats going on in the marketplace.
Since we’re all busy, I expect the ramp up will be slow… but in the end I hope we’ll have a ton of great, educational content to share with everyone.
To get started, Shelly Long is joining the blog as a key author and will be contributing a great deal to the fundamentals of SEO, Pay-per-Click, Social Media, and other online strategies to improve your business. So watch for upcoming posts from Shelly… I think we’ll all learn from her insight.
