About Scott Orth and my Blog
This blog was recently moved from Eradicateperplexity.com. A spammer recently purchased the domain and is using it for unscrupulous things. Thus, a new beginning…
I started managing businesses over 15 years ago – the last 10 being in search. Like many, when I started in this industry it was all about getting a site to the first page of listings – no matter what tactic you had to employ to get there. The industry has grown tremendously since then and I’ve been working hard to stay on top of the changes.
I currently spend most of my time managing partner relations with traditional marketing agencies and web development firms, building forward-looking strategies for client accounts – working to close the gap between offline and online initiatives, and speaking at various events and conferences on the state of the industry, new tactics, and client and agency relationships.
Scott Orth
