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IN-HOUSE SEO & PPC - BUILT FROM SCRATCH

IN-HOUSE SEO/PPC | IN-HOUSE CREATION | IN-HOUSE AUDIT | IN-HOUSE ASSISTANCE


The Benefits

  • Take control of your SEO and PPC strategies
  • Improve the timeliness of SEO implementation
  • Save duplicated overhead costs
  • Increase profits and ROI
  • Own the tools and resources in-house
  • Build reliable in-house expertise for long-term success
  • Improve communication and response time

2009 was a change-year. Many people changed careers (not all by choice), many companies went out of business... and many new ones started. But more than any of the above, companies around the nation began looking for better ways to run their own businesses. One major change? Firing advertising and Internet Marketing agencies, and bringing these roles in-house.

This won't work for every company. Some circumstances simply fit the agency-model better. We can help you determine which will provide better cost savings, efficiencies, and bottom-line ROI.

For those that can realize a benefit from in-house Search Engine Optimization or an in-house Pay-per-Click team, you still need to know what skill sets are needed, which tools to purchase, and what structure your team should take. We will take the guess work out for you.

It's time for your business to take control of its own web destiny. If you need assistance designing and building an in-house SEO and/or PPC department - contact me. With over 10 years experience building successful teams for PPC, SEO, Social Media, Usability, and Analytics - I will provide the knowledge, strategy, and resources you need for a successful in-house team.

 

How it Works

After an initial phone consultation, I will work on-site at your location for one week. During this week, I will work with stakeholders to assess your needs, define a budget, and submit a Plan of Action (POA) for approval.

Once the POA is approved, I will begin work on numerous phases:

  • Develop team roles and coordinate with HR (if available) to begin the recruiting/hiring process.

  • Design an estimated training schedule for new hires or transfers

  • Coordinate with marketing, IT, sales, and other department heads as needed to design collaborative and communication strategies.

  • Submit budget for neccessary tools and recommended conferences

  • Install and customize reports, spreadsheets, and tools for department

 

Every business is unique. Depending on your needs, the expected time-frame from initial consult to full team installation is between 6 - 12 weeks.

There is no room for error with my SEO and PPC Team Development service. I arrive on site with everything an in-house SEO and PPC department needs to succeed. Each item is expertly designed for success - but can also be fully customized for your business:

  • Internet Marketing P&L
  • Job descriptions for personnel in:
    • Online Marketing Manager
    • Email Marketing
    • PPC
    • SEO
    • Web Development
    • Social Media
    • Usability Designer
    • Data Analysis (Analytics)
  • Employee performance tracking details (specific to web marketing duties)
  • Success metrics to gauge department success (unique to intended projects):
    • Ecommerce
    • Lead Generation
    • Branding
  • PPC success tracking spreadsheets
  • Executive reporting templates for internal communication
  • Internal presentation templates
  • Training Materials
  • Tool suite (SEO, PPC, Social Media)
  • Other items as determined neccessary for department success

After successful team installation, I will work with stakeholders to schedule two follow up on-site training or consulting sessions. I will then be available for on-going phone consultations and Q and A, to ensure team members are successful and stakeholders satisfied with the results.


Next Steps

To learn more about in-house SEO and PPC team development services, rates, and how I might help you succeed, please contact me via phone, email, or inquiry form.