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The Benefits

  • Improve profits
  • Cut costs
  • Find missing opportunities
  • Feel confident in your in-house team
  • Know your in-house team's strengths and weaknesses
  • Realign team members to fit their greatest skill levels
  • Improve your in-house SEO and PPC team efficiencies
  • Improve reporting and executive deliverables
  • Expand your team's expertise through target training
  • Tighten the ship, cut waste, and improve team output

You have an in-house SEO or PPC department now, but you either aren't sure if they are performing at their best, or you wonder if there is something better out there. Or possibly, your in-house SEO and PPC team performs well - but you doubt their knowledge and skills are up to par with the agency that just tried to convert you.

An expert audit of your in-house department, budget, team structure, skills and tools, and reporting methodologies will give you the answers you need.

If you feel there is room for improvement of your in-house SEO or PPC team, or you would simply like to feel confident in the team structure, skills, and tools available to them - contact me. With over 10 years experience in the development of teams in SEO, PPC, Social Media, Usability, and Analytics - I will find your missing opportunities, improve your team's output, and give you the confidence you need that your in-house team is the best of the best.


How it Works

Each client I work with is unique. In a "typical" scenario, I will work on-site for a significant portion of the project. I will first meet with stakeholders and team leaders to assess the overall needs and pain-points of your company and in-house team.

I will then create a benchmark plan of action, and begin monitoring the teams tasks, reviewing team structure, and conducting one-on-one interviews and job shadowing, as well as reviewing tools, reports, and other department deliverables.

Depending on team size, complexity of structure, and detected opportunities, the average audit lasts between 1-3 weeks, and is completed with a project summary and actionable recommendation report.

As part of the audit process, I may recommend the purchase and/or installation of certain third-party tools, and will recommend in-house reporting methodologies and department strategies to improve team output.

Next Steps

To learn more about the in-house SEO and/or PPC audit services, rates, and how we might help you succeed, please contact me via phone, email, or inquiry form.